WhatsApp Privacy Statement

WhatsApp Business Cloud Privacy Statement

Effective Date: August 15, 2025

Last Updated: August 15, 2025

1. Introduction

SFLOW BV ("we", "us", or "our") uses WhatsApp Business Cloud API to communicate with our customers and prospects. This privacy statement explains how we handle your personal data when you interact with us through WhatsApp.

2. Data We Collect

When you communicate with us via WhatsApp, we may collect:

Your phone number
Your WhatsApp profile name and photo (if shared)
Messages you send to us
Media files you share (images, documents, etc.)
Timestamps of our conversations
Message delivery and read receipts

3. How We Use Your Data

We use the collected data to:

Respond to your inquiries and provide customer support
Deliver our services and maintain business relationships
Send you important updates about our services
Comply with legal obligations

4. Data Sharing

We do not sell, trade, or rent your personal information to third parties. Your WhatsApp communications are processed through Meta's WhatsApp Business Cloud platform, which is subject toWhatsApp's Business Policy andWhatsApp's Privacy Policy.

5. Data Retention

We retain WhatsApp conversation data for as long as necessary to provide our services and comply with legal obligations. Message history may be retained for up to 2 years for business record-keeping purposes.

6. Data Security

WhatsApp messages are protected by end-to-end encryption. We implement appropriate technical and organisational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction.

7. Your Rights

You have the right to:

Access the personal data we hold about you
Request correction of inaccurate data
Request deletion of your data
Object to processing of your data
Withdraw consent at any time
Stop receiving WhatsApp messages from us at any time

8. Contact Information

If you have questions about this privacy statement or wish to exercise your rights, please contact us at florian@sflow.be or +32 473 49 20 81.

9. Changes to This Statement

We may update this privacy statement from time to time. Any changes will be posted on this page with an updated effective date.