Privacy Policy
Effective Date: August 13, 2026
Last Updated: October 25, 2026
1. Who we are
SFLOW BV ("we", "us", or "our") is the controller for the personal data processed through this website (sflow.be). We are registered in Belgium under company number BE 0785.972.390, at Polderstraat 37, 2491 Balen-Olmen. You can reach us at florian@sflow.be or +32 473 49 20 81.
2. Data we collect
We process personal data in two situations:
- When you contact us: the details you provide by email, phone, or when you book a call, such as your name, email address, phone number, company, and the content of your message.
- When you accept analytics: usage data collected through analytics tools (see section 3), such as pages viewed, approximate location, device and browser type, and how you move through the site.
3. Analytics and cookies
Analytics are off until you choose Accept in our cookie banner. If you accept, we use the following services to understand how the site is used:
- Google Analytics 4 (Google Ireland Limited): visit, page-view and booking-link click statistics. Insights uses Google Analytics only.
- Microsoft Clarity (Microsoft Ireland): usage analytics, including heatmaps and session recordings, on the main site, not Insights.
These services may set analytics cookies. Decline leaves both services off, with no analytics requests or saved click events to send later. We store your choice in your browser and share it across the main site and Insights. You can change it through Cookie settings. The booth, print and app-redirect pages do not run analytics, even if you accepted elsewhere.
4. How we use your data
- To respond to your questions and provide our services.
- To understand how the site is used and to improve it.
- To comply with our legal obligations.
5. Legal basis
We process contact data on the basis of your request and our legitimate interest in responding to it. We process analytics data only with your consent. Accept and Decline are equally available; declining does not prevent you from using the site.
6. Sharing and processors
We do not sell, trade, or rent your personal data. We share it only with service providers that help us run the site and our business, who process it on our behalf: Google (analytics), Microsoft (analytics), Netlify (hosting), and Calendly (call scheduling). If you contact us through WhatsApp, your messages are also processed by Meta (see section 9).
7. Data retention
We keep contact data for as long as needed to handle your request and to meet our legal obligations. Analytics data is retained according to the retention settings of the services above.
8. Your rights
Under the GDPR you have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate data
- Request deletion of your data
- Restrict or object to processing
- Request a copy of your data (portability)
- Withdraw consent at any time
To withdraw analytics consent, open Cookie settings in the footer and choose Decline. This immediately blocks further analytics requests and reloads the page to stop any running trackers. Your choice applies to future pages and visits in that browser until you accept again. Withdrawal does not undo processing that took place before it.
To exercise these rights, contact us at florian@sflow.be. You also have the right to lodge a complaint with the Belgian Data Protection Authority (Gegevensbeschermingsautoriteit, gegevensbeschermingsautoriteit.be).
9. WhatsApp
If you contact us through WhatsApp, a separate statement covers that channel. See our WhatsApp Privacy Statement.
10. Contact
If you have questions about this privacy policy or wish to exercise your rights, please contact us at florian@sflow.be or +32 473 49 20 81.
11. Changes to this policy
We may update this privacy policy from time to time. Any changes will be posted on this page with an updated effective date.